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Selected work / 2023Vancouver, BC

Minus Holdings Group Ltd. (Minus Cake Boutique)

Google Ads / Facebook Ads / Campaign Strategy

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Minus Holdings Group Ltd. (Minus Cake Boutique) — project presentation

The brief

Celebrations start here.

Increase visibility for custom cakes, boost online orders and in-store traffic. Required social media ad management, Google Ads setup, and visual content creation.

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Client
Minus Holdings Group Ltd. (Minus Cake Boutique)
Industry
Bakery / Retail Food & Beverage
Environment
Google, Facebook
Release
2023

What we did

Google AdsFacebook AdsCampaign StrategyPhoto & Video Production

01 / The project

Campaigns with appetite.

Minus Holdings Group Ltd. (Minus Cake Boutique) — website and campaign presentation
Minus Holdings Group Ltd. (Minus Cake Boutique) — digital experience

02 / A closer look

Creative that draws attention.

Minus Holdings Group Ltd. (Minus Cake Boutique) — project showcase
Minus Holdings Group Ltd. (Minus Cake Boutique) — brand presentation

03 / The visual details

A taste of the brand.

Minus Holdings Group Ltd. (Minus Cake Boutique) — visual detail one
Minus Holdings Group Ltd. (Minus Cake Boutique) — visual detail two
Minus Holdings Group Ltd. (Minus Cake Boutique) — visual detail three
2023

project release

The outcome

Turning interest into orders.

Google Ads campaigns achieved a CTR of 6.01% and delivered over 1,300 conversions in September, with CPC reduced to below $1. Facebook reach rose 128.7%, and engagement was highest among women aged 25–34 in Vancouver. Strategic keyword targeting like “cake delivery” and “birthday cake” helped drive traffic and improved ad efficiency month over month.

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