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Selected work / 2024Galiano Island, BC

Galiano Oceanfront Inn & Spa

Website SEO / Social Media Management / Brand Strategy

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Galiano Oceanfront Inn & Spa — project presentation

The brief

An island escape. A wider audience.

Develop a creative marketing and branding strategy to strengthen online presence. Improve website visibility through SEO optimization, and drive engagement via strategic social media management across Instagram and Facebook.

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Client
Galiano Oceanfront Inn & Spa
Industry
Hospitality / Tourism
Environment
Google
Release
2024

What we did

Website SEOSocial Media ManagementBrand Strategy
2024

project release

The outcome

More reach. More discovery.

Over a six-month campaign, Instagram reach grew by 247%, impressions tripled, and profile visits rose by 24%, driven by seasonal content and visually rich posts. Website SEO impressions increased by 12.7% in November alone, with homepage and Atrevida restaurant pages seeing the most engagement. Active users rose 14.3% and new users increased 11.3%, fueled by top-performing keywords like “Galiano Island Wedding” and “girlfriend spa getaway.” Facebook also saw a 4.6K jump in reach in August and steady engagement through curated luxury and elopement content. The integrated SEO and content strategy significantly enhanced the hotel’s visibility, brand engagement, and booking potential.

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