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Selected work / 2023Vancouver, BC

(Altered Faces Makeup Design Ltd.) Aiona Alive

Meta Ads (Facebook & Instagram) / Landing Page Banner

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(Altered Faces Makeup Design Ltd.) Aiona Alive — project presentation

The brief

Client requirements.

Promote natural-ingredient skincare products, build visibility during product restock delays, and convert traffic into waitlist signups and eventual sales. Emphasis on cost-efficient traffic and targeting 35–54 age group.

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Client
(Altered Faces Makeup Design Ltd.) Aiona Alive
Industry
Beauty / Skincare / E-commerce
Environment
Existing Shopify e-commerce store, Meta platforms
Release
2023

What we did

Meta Ads (Facebook & Instagram)Landing Page Banner

01 / The project

The project in focus.

(Altered Faces Makeup Design Ltd.) Aiona Alive — project artwork 1
(Altered Faces Makeup Design Ltd.) Aiona Alive — project artwork 2

02 / A closer look

A closer look.

(Altered Faces Makeup Design Ltd.) Aiona Alive — project artwork 3
(Altered Faces Makeup Design Ltd.) Aiona Alive — project artwork 4

03 / The visual details

The visual details.

(Altered Faces Makeup Design Ltd.) Aiona Alive — project artwork 5
(Altered Faces Makeup Design Ltd.) Aiona Alive — project artwork 6
(Altered Faces Makeup Design Ltd.) Aiona Alive — project artwork 7
2023

project release

The outcome

Project outcome.

Meta ads exceeded industry benchmarks, with top-performing video campaigns reaching a CTR of 4.17% and CPC as low as $0.21. Traffic grew steadily, with 30K+ impressions and strong post engagement. The campaign resonated most with women aged 45–54 and showed rising male interest, highlighting effective targeting and creative strategy.

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